Question 7

Explain how the following video, How To Make Your Breasts Look Bigger, is both an appropriation and reappropriation of sexual signifiers, and discuss the implications of the film from both perspectives (i.e., the appropriation and reappropriation of sexual signifiers from early pornography) (100-150 words).

Appropriation is the act of taking a signifier from a dominant and appropriating it as part of their own. This means taking something from another dominant or culture and making it part of another dominant or culture. Reappropriation is the act of taking back the signifier from the new dominant and returning it to the old dominant. In the video, How To Make Your Breasts Look Bigger, they are appropriating the sexual signifiers of early pornography by making the woman look as if she was in an old pornography advertisement and they are mocking it. Also the man in the video seems to have no interest in the old pornography because he does not to like the woman at all. This video is also being reappropriation because it is bringing back the old pornography look trying to make this woman look and feel sexy.