Find two critical texts from the semester (at least two weeks apart), and discuss how they relate to or expand the argument of your overall topic for the semester, drawing on a specific advertisement you did NOT discuss in your papers (250-300 words).
The overall topic that I researched this semester was the construction of community to sell a demographic lifestyle. Two readings that help support this topic are Franks “Why Johnny Can’t Dissent” and Schor’s “The New Politics of consumption: Why Americans Want So Much More Than They Need” These two articles help support my overall argument of using advertising to create an lifestyle because they both talk about consumerism. In Frank’s article Johnny attempts to dissent and create a new lifestyle only to find himself stuck in the demographic of the “hipster.” The creation of the “hipster” is to create this desirable lifestyle, which in most cases in now desirable because they want the lifestyle to seem better. Creating a community through advertising proves to the consumer that living this lifestyle is better than it looks. As Johnny tries to dissent from the suburban lifestyle, he is sucked into the hipster lifestyle. In Schor’s article it argues that America continue to buy into consumerism. This relates to my topic because this community is created just so the consumer can by into it and be easily persuaded. These articles help support that creating a “hipster” community is an easy way for people to be persuaded and become a consumer.
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