By drawing on the articles on the exotic and globalization from class, discuss the following advertisement: http://www.youtube.com/watch?v=wIZCtDJtFPw (100-150 words).
In “Con-fusing” Exotica, by Sanjukta Ghosh he claims that America does not fully understand their culture in India and that in different advertisements Indians merely become the pretty borders on the saris. The saris meaningful significance of India becomes absent because it no longer signifies the Indian Culture. An American woman can be dressed in a sari and it no longer has any meaningful significance. In the video, all of the people in the streets know Conan as if he was very popular in their culture and he is familiar with their culture. This is globalization because America is spreading a popular American figure to an exotic culture. Conan in this video portrays himself as part of the exotic because he can spin silk.
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